The Model of Propaganda

As of today, we all know that foul play is deeply rooted into all forms of media. Of course, such agendas are obscure, and their origin is point of debate. Thus, we identify a model of propaganda made up of five different filters (Herman & Chomsky, 1998).  Profit-ownership means that powerful figures, mostly politicians, are usually the only ones who possess enough funds and credibility to start up a media company and sustain its activity (Herman & Chomsky, 1998). Advertisements are the main source of profit for all sorts of media channels; the programs and news broadcasted, written or heard will very likely be tailored to retailers’ and advertisers’ needs (Herman & Chomsky, 1998). As for establishment, news channels will always try to maximize their efficiency by relying on credible resources such as government officials, celebrities, police departments etc. (Herman & Chomsky, 1998). Flak is arguably the most effective method for gaining the upper hand and discrediting opponents once scandal is blown out of proportion (Herman & Chomsky, 1998). Finally, The common enemy. During world war II, the Soviet Union joined the allies and fought off Germany near the end. Though it is needless to say that Stalin was a worse dictator than Hitler, he was never portrayed as such due to the United states’ continuous exploitation of the holocaust card. Thus, Hitler was the common enemy and Stalin was the lesser evil. Nowadays, such strategies are still clearly implemented, notably by Lebanese parties who forge alliances and agree to aspects they may deem unethical in the sole purpose of fighting off a bigger threat.